In Spring 2008, the best minds of BMW met at secret locations in Munich to consider an ambitious target: the reinvention of urban mobility. The team from Munich set up a think-tank, call it “project i” and assigned a single mission: Forget what went before. Rethink everything.

BMW i is the re-invention of sustainable mobility. Comprising visionary electric vehicles, mobility services and inspiring design, with premium options at every touch point, and all defined by sustainability. It begins with innovative vehicles: the all-electric BMW i3, designed for city driving and sustainably manufactured, and the BMW i8 - our most progressive sports car ever.

Urban mobility reinvented: the BMW i3 is the result of a vision that extends far beyond environmentally aware and agile driving. With its visionary design and the innovative BMW eDrive power system, the BMW i3 is the locally emission-free car of tomorrow.an mobility reinvented: the BMW i3 is the result of a vision that extends far beyond environmentally aware and agile driving. With its visionary design and the innovative BMW eDrive power system, the BMW i3 is the locally emission-free car of tomorrow.

Paul Diamond, i Specialist at The Country Garage commented :

"With BMW i the team at BMW questioned every assumption about travel and re-thought what a “concept vehicle” should be. So they created new production sites and manufacturing processes, a powerful and emission-free electric drive, and a visionary, sustainable design. The result is the BMW i3 and the BMW i8. We are delighted to have been accredited as a BMW i Agent and look forward to sharing our excitement with you for this re-invention of sustainable mobility."

Need a little more energy in your drive? Visit us today and let us show you 'Travel Revisited.'